DS Automobiles Opens Its Largest UK Store To Date In Leicester

• DS Automobiles has opened its largest UK dealership yet in Leicester, bolstering the premium French manufacturers’ UK expansion
• Models from across the DS Automobiles range including electric E-TENSE models and the upcoming DS 9 will be available to buy from DS STORE LEICESTER
• The site will house 17 workshop bays with a potential to add a further six during peak demand
• Full suite of charging stations available for customers to use free of charge

DS Automobiles and Robins & Day continue their DS UK expansion by opening the doors to the largest British showroom to date. The new DS STORE LEICESTER will hold 17 workshop bays, with the possibility of adding a further six bays during peak times, and a used cars site which will eventually house more than 150 models across Groupe PSA brands, with customers able to access thousands of vehicles through Robins & Day’s own stock system.

To mark the launch of the new dealership, DS STORE LEICESTER will host an exclusive fashion showin the Spring of 2021. The show highlights the close relationship between DS Automobiles and Haute Couture – the ultimate embodiment of French luxury, where every fabric, metal or material entering the DS workshops meets the most exacting quality standards. As the official partner to Paris Fashion Week®, DS Automobiles recently unveiled an exclusive editorial fashion shoot showcasing the work of the emerging designers that the Federation of Haute Couture and Fashion promotes through their Sphere showroom.

From today, customers in Leicester will be able to explore the full DS Automobiles range, including the 100% electric DS 3 CROSSBACK E-TENSE and the DS 7 CROSSBACK E-TENSE 4x4 Plug-In Hybrid. DS STORE LEICESTER will also host feature the upcoming DS 9, the new premium saloon model available with a range of plug-in powertrains. For customers who have made the transition towards electrification. DS Leicester houses both fast and rapid charging stations.

Sarjit Rana, General Manager of DS STORE LEICESTER  said: “We look forward to sharing the exciting story behind DS’ conception with our local customers, and seeing the continued growth of DS. It is a great honour to be working so closely with the DS team as we see the opening of their biggest store so far. I have full confidence that through the new DS STORE LEICESTER we will see the ongoing progress of the DS brand and look forward to welcoming the first customers through the door.”

Buyers visiting the new dealership will also be greeted with the usual services available across all DS Stores. Whether that’s DS Just For You – the brand’s new personal shopping experience, or booking a slot with the DS Boutique showroom, an exclusive showroom where new customers can experience DS in comfort. Every DS store is unique, offering customers a tailor-made service based on the five senses. Everything visitors to DS stores are able to feel, see, hear, smell and taste combines to provide them with the premium service that DS Automobiles aims to deliver.

Alain Descat, Managing Director for DS Automobiles UK, said: “We have all been incredibly excited about the opening of the new DS STORE LEICESTER. A lot of hard work and preparation has gone into getting the site ready so that customers can enjoy the full DS experience at our largest dealership in the UK so far. At DS STORE LEICESTER our customers will have access to the full DS range, including the exciting E-TENSE range, and once available, the upcoming DS 9. I have full confidence that the Leicester team will deliver a service in line with DS’s premium standing in a safe and secure way.”

The team has gone to extra lengths to ensure that the new site is safe and secure, in line with current COVID-19 guidelines. The store operates a one-way system to make sure customers and staff observe social distancing, and there are sanitising stations and stringent cleaning protocols in place. All dedicated DS Store advisors have their temperature taken twice a day and Personal Protective Equipment (PPE) is worn at all times.  

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