Here at Robins and Day, we’re a manufacturer owned dealership group selling Peugeot, Citroen, DS and Vauxhall vehicles, as well as thousands of used cars from all major manufacturers.
We’re the largest Peugeot dealer group in the UK, with 27 sites nationwide. We’re also one of the largest Citroen dealer groups, with an additional 16 sites nationwide. Citroen Retail Group has rebranded to be integrated in to the Robins and Day Group.
Robins & Day are the number 1 retailer of DS vehicles, with 9 dedicated Salons and Stores. Across the company, we currently have over 60 dealerships nationwide across all four brands, meaning you’ll have excellent choice regardless of whether you’re looking to buy new or used. You can find your nearest dealer here.
From 2019, the manufacturer-owned retailer GO Vauxhall has been welcomed into the Robins & Day family. The integration has brought an additional 10 locations across London and the South East of England, extending the choice available to our customers.
We have over 4,000 used cars available online, including non-franchise stock. Thanks to our transfer service, we also have the option to bring any used car closer to you. If you see one you like, simply get in touch to see what we can do for you.
We also pride ourselves on the quality of our aftersales care, which includes services, MOTs and parts. With two parts distributors across the country (in the West Midlands and the North West), we can ensure that any parts you require reach you and your local dealership in no time at all.
In addition, most of our dealerships also have workshops for services. We have manufacturer approved technicians, manufacturer approved parts and manufacturer parts available, as well as online service booking, so you can get your car serviced at a time that suits you.
The Robins and Day group was founded in 1913, when two bicycle businesses run by Mr Robins and Mr Day were incorporated. The company then became part of the Rootes Motor Company, selling Hillman Humber, Singer and Sunbeam models before later adding Talbot and then Peugeot in 1960.
In 1970, the dealerships became a wholly owned subsidiary of Peugeot Motor Company PLC and held the Peugeot franchise exclusively until 2016. Now, the time has come to join with The Citroen Retail Group, introducing the Citroen and DS brands, and start the next chapter in the company’s rich history.
The Citroen Retail Group started around 25 years ago, with a small number of prominent Citroen dealerships in prime locations. This helped establish the brand in markets such as Glasgow, Manchester, Birmingham and London. It also allowed Citroen to create dedicated business and fleet centres for those large market areas and grow that side of its business, especially where the LCV market was concerned, which has always been a stronghold for the Citroen Brand.
The Citroen Retail Group expanded during that period and were operating 13 dealerships by 2015. Robins and Day took over the day-to-day running of the Citroen Retail Group in 2010, with the aim of amalgamating processes and standards, raising customer satisfaction and encouraging employees to move freely between the different parts of the business. This has been extremely successful over the past few years, and now the rebranding of the entire Robins and Day Group is a natural evolution of this approach. Now, The Citroen Retail Group has become fully integrated into Robins and Day, and all Citroen and DS models are sold under the Robins and Day banner, alongside Peugeots.
Robins & Day has continued to grow, and in 2019 welcomed GO Vauxhall into the group, growing the dealership network by 10 sites across London and the South East of England. The Vauxhall sites have become incorporated and rebranded with the Robins & Day logo, which has been re-designed to coincide with the joining of Vauxhall. The new logo incorporates the PSA Retail branding, which encompasses all 4 of the PSA manufacturer owned brands.
The result is over 62 new vehicle franchises, providing customers with better accessibility to a larger choice of vehicles and Robins & Day dealerships.
Over the past five years, Robins and Day has been investing in a multi-million pound programme to transform its Peugeot, DS and Citroen dealerships, maximising their visual appeal and providing a more enjoyable and modern environment for our customers. This strategy is intended to provide the best possible experience for our customers and is set to carry on into the foreseeable future, as the Robins and Day Group continues to establish itself as one of the leading motor retailers in the UK.
Commenting on the future of the Group, Network Development Manager Nigel Wells said: “The Robins and Day strategy is to provide a network of modern dealerships covering the major UK cities, where customers can experience the highest levels of customer service, feel comfortable to spend time viewing our range of vehicles and understanding what motoring solutions we can offer. Alongside the showroom and used car areas of our business, we are also creating state of the art workshop facilities in order to ensure we have the latest tools, equipment and expertise to look after the needs of all of our customers well into the future.
Robins and Day is investing in a multi-million pound programme to transform its dealerships with a striking Blue Box exterior that is exclusive to Peugeot, maximising their visual appeal and providing a more enjoyable environment for our customers. As the Robins and Day dealerships grow larger, there’ll be a lot more to learn about us at Robins and Day.”
“As a manufacturer owned group, we have sold Citroen and DS models under the banner of Citroen Retail Group, and Peugeot as Robins & Day. Now, we bring all three brands together as Robins & Day; a group with over 100 years of trading heritage, and now over 50 locations across the UK. Our expert staff have many years of experience, so you can always trust us to offer the highest levels of service and provide the very best value deals around. It’s going to be a great ride and we hope you’ll be part of it.”
James Weston, Chief Executive Officer