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Citroën lowers pricing of new ë-C4 allowing full range to continue to qualify for the Government Plug In Car Grant

29 March 2021
  • All versions of New ë-C4 will continue to benefit from the Government’s Plug in Car Grant (PICG) of £2,500 across all versions in the range.
  • To continue with the PICG eligibility, Citroën UK have also introduced a £550 pricing reduction on the most popular ‘Shine Plus’ trim level, in line with the brand’s previously announced ‘Fair Pricing’ policy, to allow it to continue to benefit from the grant.
  • 'Fair Pricing' remains a key part of the far-reaching and impactful three-year ‘Citroën Advance UK’ plan, first announced in October 2020.
  • In line with other selected Citroën models, retail orders for New ë-C4 currently attract a five year warranty*, with buyers also receiving a free Pod Point 7kW home charger.*

Citroën UK has announced the all new ë-C4 models in the UK will continue to attract the Government’s Plug In Car Grant of £2,500 and in addition Citroën UK has also announced a £550 pricing reduction on the best-selling ‘Shine Plus’ specification to allow customers to continue to benefit from the Government grant, in line with the brand’s ‘Fair Pricing’ strategy.

‘Fair Pricing’, one of the key initiatives behind the ‘Citroën Advance UK’ strategy, saw the long-term and fundamental move to reduced list prices for greater customer transparency. As a brand inspired by its customers with the tagline ‘Inspired By You’, the rationale behind Fair Pricing simple, it is about putting customer front and centre, a trend we see continuing with new ë-C4.

Eurig Druce, Citroën UK’s Managing Director, said: “We were disappointed to hear the news that the support for consumers to make the switch to a low emission vehicle had been reduced. For this period of transition to be a success and for electrification targets to be met, both the industry and consumers need clearer long-term guidance and support on how we will get there. That said, I am proud that Citroën UK’s policy of ‘Fair Pricing’ ensures that consumers will continue to be able to benefit from the full Government Plug in Car Grant when purchasing their new ë-C4.

In addition to the Fair Pricing, all new Citroën ë-C4 models come very well appointed, with the following equipment as standard; LED headlights, 18-inch alloy wheels, 10-inch high-resolution touchscreen with Apple CarPlay™ and Android Auto, Citroën Connect Nav with TomTom Live Services, Active Safety Brake, Lane Keeping Assist, electric parking brake, rear parking sensors, rear parking camera, electrically folding door mirrors, dual-zone climate control and Citroën Connect Box Emergency and Assistance System. For improved comfort, all models come with Citroën’s Progressive Hydraulic Cushions® suspension system and Advanced Comfort seats.

Available with a choice of three trim levels, ‘Sense Plus’, ‘Shine’ and ‘Shine Plus’, with all models coming-in under the £35,000 threshold to qualify for the PICG. All new ë-C4 models feature a 50kWh lithium-ion battery pack and a 100kW (136hp) electric motor. With a WLTP-approved range of up to 217 miles on a single charge, new ë-C4 will exceed the daily range requirements of most private and fleet drivers. Supporting CCS rapid charging as standard on all models, an 80% charge will take just 30 minutes on a 100 kW rapid charger. For regular home charging a Type 2 charging cable is included as standard, allowing a regular 7.4kW charger to reach a 100% charge in seven hours and 30 minutes.

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