Citroen launched a brand video in March 2018, and is back with a new version. Again featuring the hitchhiker, the update includes 4 new clips:
Jacques Séguéla/Citroën DS
Sébastien Loeb/Citroën Xsara WRC
New Citroën C5 Aircross SUV
The films have already won awards from Auto Moto and Top Com, and has been awarded a major prize in Paris of Advertiser of the Year, and the Coyote Automobile awards.
To launch its centenary year and to celebrate the New Year, Citroën will broadcast the 2 minute 26 second version across social media. Two shorter versions will also be broadcast, on television from 30 December 2018 to 2 January 2019.