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New Robins & Day Leicester site joins the Citroën UK retailer network

31 March 2021
  • Citroën UK officially joins Robins & Day Leicester in March 2021
  • The new showroom will offer click and collect, home delivery and a full aftersales operation
  • The new Citroën Leicester showroom will coincide with the launch of the 100% electric New Citroën ë-C4 and New Citroën C4 models

Robins & Day Leicester is officially opening a Citroën Showroom to sit alongside the current PEUGEOT and DS showrooms opened during 2020. The Citroën Dealership will house the latest technologies, in all areas of the business with a bright, open space to offer customers an outstanding experience. The new showroom will operate through a click and collect and home delivery service to abide by the latest government COVID-19 laws but plans to open its doors and welcome customers for the first time on April 12.

Robins & Day Leicester has been a staple in the city for over 30 years and we are confident the Citroën brand will further enhance our ability to offer customers a choice, to find their perfect vehicle. With the arrival of a brand new range of exciting Citroën cars from the New Citroën C4 and e-C4, the impressive SUV range and dynamic van range which includes the e-Dispatch, there is a variety of engines, transmissions and vehicle types to suit all.

New Robins & Day Leicester site joins the Citroën UK retailer network


Robins & Day Citroën Leicester will offer the latest new vehicles, manufacturer approved used vehicles and all of your servicing and repair needs from MOTs to vehicle health checks. Our Citroën Approved technicians are factory trained and have all of the latest, state-of-the-art equipment at Citroën Leicester to ensure every vehicle is maintained to the highest standards.

Sarjit Rana, General Manager at Robins & Day Citroën Leicester commented, “The addition of Citroën to our Leicester site is an exciting opportunity to welcome new customers to our dealership. The latest Citroën products offer us a great chance to connect with the Citroën community and showcase the incredible vehicles available. Our staff, as well as myself, are ready and enthusiastic to start our Citroën journey whether that virtually connecting with our customers or once they can visit us for the first time at site.

James Weston, Robins & Day Chief Executive comments, “Robins & Day Leicester has been vital in our history and the addition of Citroën will continue our legacy in the East Midlands. The team at Leicester excel at providing the current PEUGEOT and DS customers with a high-level of customer experience and I am certain they will continue to do so with Citroën customers."

Eurig Druce, Managing Director, Citroën UK, said: "We are very happy to be enhancing the Citroën retailer network with the opening of the new Robins & Day Leicester site. The new premises will provide the perfect setting to showcase our recently launched New 100% electric ë-C4 and New C4 models. We look forward to continuing our work with Robins & Day and can’t wait to open the doors to the new showroom.



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