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Vauxhall has revealed a new, more streamlined version of its Griffin emblem, continuing the evolution of one of the automotive industry's most recognisable logos. The new Griffin marks the latest chapter in Vauxhall's visual identity, retaining the distinctive symbol while introducing a new interpretation for the modern Vauxhall brand.
Vauxhall’s more streamlined, contemporary logo introduces a more angular design for the iconic Griffin, and removes the flag for the first time, previewing an evolution of the brand’s Bold and Pure design language as it looks ahead to an electric future and the next generation of vehicles.
The new logo complements the distinctive Vauxhall Vizor grille, a key feature of the brand’s design since its introduction in 2021, and which is now seen across its entire line-up. The refined logo is designed to appear sharper on the illuminated Vizor grille, a feature inspired by the 2023 Vauxhall Experimental Concept and first seen in mass production on the Grandland in 2024. The illumination of the logo was added to the New Astra in 2026 and will appear on future models.
The new logo will debut at the Paris Motor Show on the Vauxhall STX Concept – standing for Sports Tourer eXperimental, this sleek, aero-efficient estate car will showcase design elements that will appear on future Vauxhalls. It will then feature on the next all-new Vauxhall production model, set to be revealed in 2027.
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Mark Adams, Vauxhall Design Vice-President, said: “The Griffin emblem is instantly recognisable, with Vauxhalls seen on almost every street in Britain. Having adorned our vehicles in different forms for more than 120 years, we wanted to retain its essential elements while streamlining it for the next generation of electrified vehicles. As the Griffin is now illuminated on the front of our latest models, this simpler design also makes it clearer and easier to identify. The new look is sharper, cleaner and fits perfectly with the next evolution of our Bold and Pure design language.”
Since the 1920s, the Griffin has had 12 main redesigns, continuing to evolve along with the vehicles it appeared on. The thirteenth iteration continues this history of evolution, bringing a fresh interpretation to a symbol that has been part of Vauxhall's identity for generations. The latest Griffin is at the heart of Vauxhall’s new retailer corporate identity that is currently starting to be rolled out across the UK, accompanying the recently upgraded digital environment to deliver a sleek, modern experience across all customer touchpoints.
