ROBINS & DAY IS PLEASED TO ANNOUNCE THE LAUNCH OF ROBINS & DAY BY STELLANTIS &YOU UK AS THE NEW GROUP NAME EFFECTIVE FEBRUARY 2022.
This new naming applies to 54 franchise locations in the UK and is a step towards alignment with Stellantis &You, Sales and Services, the new name for Stellantis’ retail division in Europe. This follows the announcement in November 2021.
It comes at an exciting time for Robins & Day as expansion plans are underway with multi-franchise opportunities. March will see the culmination of two exciting projects that introduce the Fiat and Abarth brands to existing Peugeot and Citroën showrooms in Sale and Birmingham Central. These locations will offer new models including the iconic Fiat 500 Electric and fresh, unique Abarth range, whilst also providing full Servicing and MOT facilities.
Robins & Day is experiencing success with this approach, with 17 of its 29 sites now multi-franchise, currently with Peugeot, Citroën, DS Automobiles and Vauxhall Brands.
Robins & Day’s Peugeot, Citroën, Vauxhall and LCV Aftersales Centre in Brentford has recently been expanded to 35 ramps to offer servicing for Abarth, Alfa Romeo, Fiat, Fiat Professional and Jeep customers. Furthermore, all Stellantis brand parts are now available from all five of the Robins & Day Distrigo Parts Hubs.
A website update has been launched to display all brands, featuring a new look and feel, www.robinsandday.co.uk has easy access to a range of online services including vehicle locator, reserve and chat. A selection of new features will launch in February including Online Service Booking and a Buy Online option, Robins & Day by Stellantis &You UK wants to achieve 25% online sales by 2025.
PEOPLE AT OUR CENTRE
Robins & Day has a rich heritage in the UK with a history of over 100 years that has been focused on providing excellent customer service. The inclusion of Stellantis &You UK brings to the forefront, the benefit of Stellantis as one of the world’s leading automakers and is centred on customer experience. To show the importance of closeness to customer and employee, there is no space present with “&You”.
This is reflected in the company values, a drive to increase employee engagement and ambition to improve reputation through exceeding customer expectations. At the start of the year Robins & Day introduced more flexible working hours for their sales and aftersales advisors, along with reduced hours and increased basic salaries. This is aimed to improve employee wellbeing.
Stellantis &You, Sales and Services, brings together 10,400 collaborators, representing 11 brands across 12 countries, with a shared vision.
This new name for Robins & Day comes into effect from February 2022, with a transition period in the UK that will see the Group named Stellantis &You UK by 2023.
James Weston, Robins & Day Chief Executive comments, “Robins & Day has a long heritage in the UK with over 100 years history. We pride ourselves on providing excellent customer experience and working hard to anticipate customer needs. The update to Stellantis &You UK encapsulates this and also highlights our focus on employee engagement at the core of our strategy, our new name marks the importance and commitment to this.
As a Stellantis manufacturer owned group this name change reinforces this connection. We’re at an exciting point as our investment in premises and our digital marketplace to welcome new brands brings opportunity, we hope this new name will provide customers with even greater confidence.”